Brand & Marketing Manager

Scraped from: Afriworket

Job description

Location: Ayat roundabout, Addis Ababa, Ethiopia About Lyte Lyte is a fast-growing hydration brand on a mission to build one of the country's most loved consumer brands. We are looking for a creative, driven, and results-oriented Brand & Marketing Manager to lead our marketing efforts and increase brand awareness across Ethiopia. Key Responsibilities • Develop and execute Lyte's overall marketing and brand strategy. • Manage all digital creation activities • Plan and execute integrated marketing campaigns across digital, TV, radio, PR, outdoor, and in-store channels. • Build relationships with influencers, media, retailers, and strategic partners. • Plan and manage events, activations, sponsorships, product sampling, and other BTL marketing activities. • Drive brand positioning, community engagement, and consumer awareness. • Work closely with the sales team to improve product visibility, merchandising, and retail execution. • Track marketing performance and continuously identify opportunities for growth. Qualifications • Bachelor's degree in Marketing, Communications, Business Administration, or a related field. • Minimum 3 years of marketing or brand management experience, preferably in FMCG or consumer products. • Experience managing agencies, campaigns, events, and marketing projects. • Strong communication, networking, and project management skills. • Creative, proactive, and passionate about building brands.