digital marketing strategist
Scraped from: Afriworket
Job Vacancy: Digital Marketing Specialist Company: TAZA Industry: Marketing & Branding Agency Position: Digital Marketing Specialist Location: Addis Ababa, Ethiopia Employment Type: Full-Time About Taza Marketing Taza Marketing PLC is a full-service marketing agency that helps businesses grow through branding, digital marketing, content creation, advertising, and strategic campaigns. We work with startups, SMEs, and established brands to deliver measurable business results. Your Role As a Digital Marketing Specialist, you will develop and execute digital marketing strategies for multiple clients across different industries. You will be responsible for driving brand awareness, lead generation, customer engagement, and campaign performance. Key Responsibilities • Develop and execute digital marketing strategies for agency clients. • Plan, launch, and optimize paid advertising campaigns (Meta, Google, TikTok, LinkedIn, etc.). • Manage social media marketing campaigns and content calendars. • Create and oversee email marketing campaigns. • Improve website visibility through SEO and content optimization. • Monitor campaign performance and prepare monthly client reports. • Conduct market and competitor research. • Collaborate with graphic designers, video editors, content creators, and account managers. • Stay updated on digital marketing trends, AI tools, and platform updates. Qualifications • Bachelor's degree in Marketing, Business, Communications, or a related field. • 2+ years of experience in digital marketing or agency marketing. • Strong understanding of Meta Ads Manager, Google Ads, Google Analytics (GA4), SEO, and social media marketing. • Experience managing multiple client accounts. • Excellent analytical, communication, and project management skills. • Ability to work in a fast-paced agency environment. Preferred • Google Ads Certification. • Meta Certified Digital Marketing Associate or Professional. • Experience with AI marketing tools. • Copywriting and content strategy skills. What We Offer • Competitive salary. • Performance-based bonuses. • Career growth opportunities. • Hands-on experience with diverse brands and industries. • Creative and collaborative work environment.