Furniture Market Researcher
Scraped from: Afriworket
Zafro Furniture is a growing furniture company in Ethiopia. We are currently reviewing and improving our business model, product strategy, pricing, customer targeting, sales approach, and overall market position. We are looking for a highly skilled Furniture Market Research Expert who can help us understand the market deeply and guide us toward a smarter, more profitable business strategy. This is not a basic research role. We need someone who can think strategically, analyze the furniture market seriously, and give practical recommendations that can help us change and improve the direction of the business. Why This Role Matters We want to make important business decisions based on real market insight, not assumptions. The right person will help us answer questions like: • What do Ethiopian furniture buyers really want? • What business model should Zafro use going forward? • Which furniture products have the strongest demand? • What are competitors doing well or badly? • What customer segments should we focus on? • Which products have high demand in the B2B sector • Where is the market gap What You Will Do You will research and analyze the furniture market and help us create a stronger business strategy. Responsibilities include: • Research the Ethiopian furniture market, especially Addis Ababa • Study customer behavior, buying patterns, budgets, and preferences • Analyze competitors, pricing, product quality, offers, positioning, and marketing • Identify high-demand furniture categories and market gaps • Evaluate Zafro’s current business model and suggest improvements • Recommend better product, pricing, package, and sales strategies • Research customer pain points and decision-making factors • Identify opportunities for showroom sales, online sales, packages, custom furniture, and partnerships • Prepare a clear market research report with practical recommendations • Help us create a new business strategy based on real findings Who We Are Looking For We are looking for someone who is: • Highly analytical • Smart and strategic • Experienced in market research • Strong in business thinking • Familiar with furniture, interior design, retail, manufacturing, or home products • Good at competitor analysis • Good at customer research • Practical, not just theoretical • Able to find real insights, not generic information • Able to present findings clearly • Honest and direct with recommendations Requirements • Experience in market research, business strategy, retail strategy, furniture, interior design, or related fields • Strong understanding of customer behavior and market analysis • Ability to analyze competitors and pricing • Ability to create clear reports and recommendations • Strong communication and presentation skills • Ability to work independently • Good research, observation, and interviewing skills • Strong business judgment Bonus Skills These are not required, but they are a strong advantage: • Experience in the Ethiopian furniture market • Experience with furniture manufacturing or showroom sales • Experience in business model development Expected Deliverables The selected candidate should be able to provide: • Furniture market research report • Competitor analysis • Customer segment analysis • Pricing and product recommendation • Market opportunity analysis • Weaknesses in our current business model • Suggested new business model or strategy • Practical action plan for Zafro Furniture What Makes This Role Interesting This is an opportunity to influence the future direction of a real furniture company. Your research and recommendations may directly shape: • What products we sell • How we price them • Who we target • How we market • How we structure offers and packages • How we grow the company We are looking for someone whose work can create real business impact.