Marketing manager
Scraped from: Afriworket
The Marketing Manager is responsible for developing, implementing, and executing strategic marketing plans that span both digital and traditional channels. This role bridges the gap between creative vision and data-driven results, overseeing brand development, physical production, and high-impact advertising campaigns. You will own the strategy for attracting potential clients, increasing brand visibility, and driving business growth. Core Responsibilities • Integrated Strategy Development: Create and execute comprehensive marketing strategies that align with business goals, budget constraints, and current market trends across digital and physical media. • Campaign Management: Lead the end-to-end management of multi-channel campaigns (digital, social media, print, and large-scale outdoor advertising) to increase brand awareness and lead generation. • Digital Presence & SEO/SEM: Oversee website performance, social media channels, email marketing, and search engine optimization/marketing to drive organic and paid traffic. • Outdoor Advertising & Signage: Leverage expertise in advertising production to oversee the creative design, procurement, and placement of high-visibility signage and outdoor media to maximize brand presence. • Print Collateral & Production: Manage the production of high-quality marketing materials—including catalogs, brochures, and promotional signage—ensuring they align with brand guidelines and production quality standards. • Analytics & Reporting: Analyze key performance indicators (KPIs) to measure success, track ROI across all channels, and provide actionable insights for future initiatives. • Budgeting & Resource Management: Manage the marketing budget, allocating funds effectively between digital and physical assets to maximize impact and control costs. Expectations for 5+ Years of Experience A professional with five years of experience is expected to move beyond tactical execution into strategic leadership . The following qualities are essential: • Data-Driven Decision Making: Ability to use analytics (GA4, CRM data) to justify budget spend and project pivots rather than relying on intuition. • Advanced Technical Literacy: Proficiency in marketing automation tools, CMS platforms (e.g., WordPress), and a deep understanding of production techniques (e.g., DTF, UV, laser, and CNC processes). • Stakeholder & Vendor Management: Expertise in coordinating with external partners, printers, and fabrication teams to ensure projects are delivered on time and within technical specifications. • Strategic Adaptability: A proven track record of navigating market shifts and changing business priorities without losing campaign momentum. • Project Leadership: Demonstrated ability to manage complex timelines, delegate tasks, and provide constructive feedback to junior team members or creative partners. • Budgetary Accountability: Full ownership of P&L impact, with a focus on optimizing cost-per-acquisition (CPA) across all marketing channels. Key Requirements • Education: Bachelor’s degree in Marketing, Business, Communications, or a related field. • Experience: Minimum of 5 years in marketing, with at least 2 years in a management or senior-level role. • Skills: Expertise in SEO/SEM tools, CRM software, digital ad platforms, and a technical understanding of high-quality printing and fabrication processes. • Soft Skills: Exceptional project management, strong interpersonal communication, and the ability to thrive under pressure in a fast-paced, results-oriented environment.