Marketing Manager
Scraped from: Afriworket
1.Marketing Strategy Development Develop and execute overall marketing plans and strategies. Identify target markets and customer segments. Analyze market trends, competitor activities, and customer behavior. 2. Brand Management Maintain and strengthen the company’s brand identity. Ensure consistent branding across all marketing materials and platforms. Improve brand awareness and reputation. 3. Campaign Management Plan and manage advertising and promotional campaigns. Oversee digital marketing (social media, email marketing, SEO, PPC). Monitor campaign performance and optimize results. 4. Sales Support Work closely with the sales team to generate leads. Develop promotional materials and sales tools. Support product launches and market entry strategies. 5. Market Research Conduct customer and competitor research. Gather and analyze data to support decision-making. Identify new market opportunities. 6. Team Leadership Manage and supervise the marketing team. Assign tasks and evaluate performance. Provide training and professional development. Qualifications Bachelor’s degree in Marketing, Business Administration, Communications, or related field. 3–7+ years of marketing experience (depending on company size). Experience in digital marketing and traditional marketing channels. Strong understanding of market research and consumer behavior. Key Skills Strategic thinking and creativity Communication and presentation skills Digital marketing and analytics Leadership and team management Problem-solving and decision-making Salary Attractive