Senior Digital Marketing Expert
Scraped from: Afriworket
Yegna Trading PLC is a leading rebar trading company in Addis Ababa, supplying Grade 75 rebar from 8mm to 32mm to contractors, engineers, and construction companies across Ethiopia. We are building a new IT & Digital Transformation department, and we need a hands-on Senior Digital Marketing Expert to lead our online growth from the ground up. This is not a generic social media job. You will be responsible for turning our digital channels — including our existing Telegram channel of 3,658 subscribers — into a real sales engine. You will work directly with our ERP sales data, track every lead from first click to confirmed order, and be measured on revenue, not just likes. Key Responsibilities Social Media & Content • Manage Facebook, LinkedIn, TikTok, Telegram, Instagram, and WhatsApp Business • Create and publish product-focused content (prices, sizes, quality, delivery) • Post at least 3 times per week on each platform • Produce short promotional videos and graphics • Respond to customer inquiries within 2 business hours Lead Generation & Sales • Run Meta and Google Ads for B2B customers • Manage WhatsApp catalogs, price lists, and promotions • Grow and engage the Telegram community • Build and manage online inquiry/quotation forms • Track leads from inquiry to confirmed sales Analytics & Reporting • Prepare monthly digital marketing performance reports • Monitor leads, conversions, CPL, and campaign ROI • Analyze Meta, Google, Telegram, and WhatsApp insights Market Intelligence • Monitor competitors' digital marketing activities • Track Ethiopian construction and infrastructure trends • Follow global steel and rebar market developments Required Skills & Qualifications Every skill below is required because it directly supports a goal in our digital growth plan — not a nice-to-have. 1. Platform Marketing • Telegram channel growth & engagement • Facebook & Instagram marketing (Organic & Paid) • TikTok content creation & editing • WhatsApp Business management • LinkedIn B2B networking & outreach 2. Paid Advertising & Lead Generation • Meta Ads Manager • Google Ads (Search & Display) • Lead generation & landing pages • Campaign budget & cost-per-lead optimization 3. Content Creation • Product photography & videography • Video editing (CapCut, Premiere Rush, etc.) • Graphic design (Canva/Adobe Express) • Content writing (Amharic & English) 4. Analytics & Reporting • Meta, Google & Telegram analytics • Lead tracking & CRM management • Excel/Google Sheets reporting • Data-driven marketing decisions 5. Business Knowledge • B2B & industrial marketing • Sales and ERP collaboration • Ethiopian construction market awareness • Self-starter with process-building skills Preferred (Not Required) • Experience in B2B, industrial, construction, or building materials marketing • Experience with WhatsApp Business API automation • Basic knowledge of ERP or CRM systems • Experience managing a Telegram channel with 1,000+ active subscribers What We Offer • Opportunity to build and own a new digital marketing function • Direct reporting to the IT & Business Transformation Leader • Dedicated monthly advertising budget • Clear KPIs and performance-based recognition • Career growth into a larger Digital Marketing team