Social media manager
Scraped from: Afriworket
Key Responsibilities • Develop and execute social media strategies aligned with business goals. • Create, schedule, and publish engaging content across platforms. • Manage daily social media activities, including responding to comments and messages. • Monitor social media trends, competitor activities, and industry developments. • Plan and execute paid social media campaigns. • Analyze campaign performance using analytics tools and prepare performance reports. • Collaborate with the marketing, sales, and design teams to ensure consistent branding. • Build and engage online communities to enhance customer relationships. • Coordinate with influencers and brand ambassadors when required. • Ensure all content reflects the company’s voice and brand guidelines. Required Qualifications • Bachelor’s degree in Marketing, Communications, Journalism, or a related field. • 2+ years of experience in social media management or digital marketing. • Strong knowledge of major social media platforms and best practices. • Excellent written and verbal communication skills. • Experience with social media management and analytics tools. • Basic graphic design and video editing skills are an advantage. • Strong organizational and time management skills. • Creative mindset with attention to detail. Preferred Skills • Content creation and copywriting. • Social media advertising. • Community management. • SEO and digital marketing knowledge. • Data analysis and reporting. • Photography and videography skills. • Ability to manage multiple projects and meet deadlines.