Social Media Manager
Scraped from: Afriworket
We are looking for a creative and data-driven Social Media Manager who can build and amplify our brand presence across all major platforms. You will own our social channels end to end — from crafting sharp copy and running paid campaigns to engaging the community and reporting on results. This is a hybrid role: you'll work most days remotely but join the team in-person in Addis Ababa for weekly team meetings and other scheduled sessions. The ideal candidate is a strong copywriter first, a paid ads expert second, and genuinely excited about being present whenever the moment calls for it — including outside standard business hours. Responsibilities • Develop and execute social media strategies across Facebook, Instagram, LinkedIn, TikTok, and other relevant platforms. • Write compelling, on-brand copy for posts, ads, stories, and captions — strong copywriting is a core requirement of this role. • Plan, launch, and optimize paid campaigns on Meta Ads, LinkedIn Ads, and Google Ads. • Monitor channels and engage with the community in real time, including outside standard business hours (24/7 availability expected). • Collaborate with design, content, and product teams to ensure consistent messaging. • Attend weekly in-person team meetings and other scheduled on-site sessions in Addis Ababa. • Track KPIs (reach, engagement, CTR, ROAS) and deliver regular performance reports with actionable insights. • Stay ahead of platform algorithm changes, trends, and best practices. Requirements • Minimum 2 years of hands-on experience managing social media accounts for a brand or agency. • Demonstrably strong copywriting skills — please include samples or a portfolio link in your application. • Proven experience running and optimizing paid ad campaigns on Meta Ads Manager, LinkedIn Campaign Manager, and Google Ads. • Comfortable with a 24/7 availability expectation and able to respond to urgent community or campaign issues promptly. • Based in or able to commute to Addis Ababa for weekly and occasional in-person meetings. • Proficiency with social media scheduling and analytics tools (e.g., Buffer, Hootsuite, Sprout Social, or similar). • Strong analytical mindset — able to read data, draw conclusions, and adjust strategy accordingly. • Excellent written and verbal communication skills in English (Amharic is a plus). Applying through the link below gives you priority consideration. Include a portfolio or writing samples to stand out. LINK: https://erp.yaltopia.com/jobs/yaltopia_tech/social_media_manager