Creative Content Growth Strategist (Video Marketing)
Scraped from: Afriworket
Job description
About Tinova Tinova helps founders build startups that customers trust, investors back, and markets adopt. Alongside working with startup founders, we're building a founder-first personal brand that educates, inspires, and reaches entrepreneurs globally through high-quality content across LinkedIn, TikTok, Instagram, and Meta. We're looking for a Creative Content Growth Strategist to become the strategic partner behind our founder's personal brand. About The Role This is more than a social media or video planning role. You'll combine content strategy, audience psychology, trend research, storytelling, and analytics to turn the founder's expertise into content people watch, share, and remember. You'll work directly with the founder from idea to publication and continuously improve content based on performance data. Responsibilities • Develop long-term content strategies, content pillars, and weekly/monthly calendars aligned with business goals. • Research startup trends, AI, fundraising, entrepreneurship, audience pain points, competitors, and creator strategies. • Identify trends and viral content opportunities and develop research-backed ideas. • Create stronger hooks, storytelling, CTAs, and content structures based on audience psychology. • Develop video concepts and shooting briefs; recommend pacing, editing, captions, B-roll, and visual storytelling. • Manage and optimize content across TikTok, Instagram, and Facebook (Meta) , including publishing, scheduling, and engagement. • Track reach, watch time, retention, engagement, and conversions to identify what works and recommend improvements. • Collaborate with the founder, writers, designers, and editors to turn ideas into publish-ready content. Requirements • 3+ years in content strategy, creator marketing, personal branding, or social media growth. • Deep understanding of TikTok, Instagram Reels, LinkedIn, and Meta. • Strong research skills. • Excellent storytelling ability. • Understanding of content psychology and audience behavior. • Ability to recognize content trends early. • Strong communication skills. • Experience working with founders or personal brands is highly preferred. Success in This Role Within your first 90 days, you'll: • Build a repeatable content strategy. • Create a high-performing content calendar. • Improve video retention and engagement. • Increase reach across TikTok and Meta. • Become the founder's strategic partner for content decisions. What We're Looking For We're looking for someone naturally curious, highly creative, and obsessed with understanding why content performs . You should enjoy researching, spotting trends before they become mainstream, analyzing audience psychology, and continuously experimenting with new ideas. If you watch a viral video and immediately start breaking down why it worked, you'll fit right in. How to Apply Please send the following to tinovahr@tinovagency.com • Your Resume and LinkedIn profile • A short introduction about yourself (2–3 paragraphs) • Links to 3–5 personal brands or companies you've helped grow (include your role and contribution) • One piece of content (video, post, or campaign) you're most proud of, and explain why it performed well • A 60–90 second Loom video introducing yourself and telling us why you're the right fit for this role Bonus (Highly Recommended) Choose one of Tino's recent videos and share: • How you would improve the hook • What you'd change in the storytelling • How you'd edit it differently to improve retention • How you'd repurpose it for TikTok, Instagram Reels, and LinkedIn We care more about how you think than how polished your answer is.