Senior Outbound Growth & Marketing Specialist
Scraped from: Afriworket
Job description
About Tinova Tinova partners with ambitious startup founders to build companies that customers trust, investors back, and markets adopt. We help founders strengthen every stage of startup growth, from positioning, messaging, and go-to-market strategy to customer acquisition, fundraising readiness, and business growth. As we continue to scale, we're looking for a Senior Outbound Growth & Marketing Specialist to own and optimize our outbound acquisition engine. About The Role This is not a traditional SDR role. We're looking for someone who understands startups, founder psychology, and modern outbound. You'll be responsible for identifying high-potential founders, researching companies, building personalized outreach campaigns, managing outbound across LinkedIn and Email, and continuously improving campaign performance through testing and optimization. You'll work directly with leadership to build a repeatable outbound system that generates meaningful founder conversations, and booked meetings. Key Responsibilities Prospect Research • Research startups, founders, funding activity, and market trends. • Identify companies matching Tinova's ideal customer profile. • Analyze positioning, GTM strategy, funding stage, traction, and growth opportunities. • Develop personalized outreach angles based on research. LinkedIn & Email Outbound • Execute personalized LinkedIn outreach and follow-up sequences. • Engage with founder content when appropriate. • Build relationships through thoughtful conversations. • Create personalized cold emails and multi-step sequences. • Maintain email deliverability and sender reputation. • Track and optimize outreach performance. Campaign Management & Growth • Build and manage outbound campaigns from scratch. • Segment prospects by industry, funding stage, geography, and company maturity. • A/B test messaging, CTAs, subject lines, and strategies. • Develop new founder acquisition playbooks. • Identify startup ecosystems, accelerators, and VC portfolios for prospecting. • Recommend tools, workflows, and automation opportunities. CRM & Reporting • Maintain accurate CRM records and track pipeline progression. • Generate weekly campaign performance reports. • Document learnings and successful messaging frameworks. Required Skills • 3+ years of experience in B2B outbound marketing, growth, lead generation, or founder outreach. • Exceptional research skills. • Excellent written English. • Strong understanding of startups, SaaS, fundraising, GTM, and founder ecosystems. • Experience with LinkedIn Sales Navigator. • Experience running personalized LinkedIn and email outreach. • Strong copywriting skills. • Ability to work independently and take ownership. What Success Looks Like Within your first 90 days, you'll: • Build a scalable outbound system. • Launch personalized LinkedIn and email campaigns. • Consistently generate qualified founder conversations. • Improve outreach response rates through experimentation. • Become the owner of Tinova's outbound growth engine. How to Apply Please send us: • Your Resume • LinkedIn Profile • Portfolio or examples of outbound campaigns you've managed • 2–3 personalized LinkedIn messages you've written • 2–3 cold emails you've written • A short note explaining an outbound campaign you're proud of, including the strategy, tools used, and results achieved. Email to tinovahr@tinovagency.com We look forward to receiving your response.