Event and Marketing Manager
Scraped from: Afriworket
Job description
A. Strategic Marketing • Develop annual marketing and branding strategies. • Prepare annual marketing and event calendars. • Increase visitor attendance across all locations. • Position Zoma Museum as Ethiopia's leading eco-cultural destination. • Identify new markets including schools, universities, embassies, NGOs, tourists, corporations, and international organizations. • Develop promotional campaigns for exhibitions, conferences, restaurants, accommodation, children's activities, and eco-tourism. B. Brand Management Protect and strengthen the Zoma brand by ensuring consistency across: • Marketing materials • Signage • Publications • Social media • Website • Press releases • Merchandise • Visitor communications Maintain brand guidelines throughout all locations. C. Event Management Plan, organize and supervise: • Art exhibitions • Cultural festivals • Artist residency events • Educational workshops • School programs • Corporate conferences • Product launches • Weddings • Private functions • Music performances • Theatre performances • Community events • Environmental campaigns • Seasonal celebrations Responsible for complete event life cycle: • Planning • Budgeting • Promotion • Logistics • Risk assessment • Vendor coordination • Execution • Evaluation D. Marketing Communications Develop promotional materials including: • Brochures • Flyers • Catalogues • Newsletters • Press releases • Annual reports • Digital campaigns • Promotional videos Coordinate media relations. Arrange interviews and press conferences. Maintain relationships with television, radio, newspapers and online media. E. Digital Marketing Manage: • Facebook • Instagram • LinkedIn • TikTok • YouTube • Website Develop digital campaigns. Monitor online engagement. Respond to visitor inquiries. Coordinate online advertising. F. Visitor Development Increase visitor numbers through: • School partnerships • University collaborations • Tourism companies • Embassy partnerships • Corporate memberships • Annual membership programs • Guided tour programs Develop loyalty initiatives Minimum Qualifications Education: • Master's or Bachelor's Degree in: • Marketing • Business Administration • Communications • Public Relations • Tourism Management • Event Management • Arts Management • Related field Experience: • Minimum 7 years relevant experience. • At least 3 years in a managerial position. • Experience in museums, hospitality, tourism, culture, events, NGOs, hotels, or destination marketing is advantageous.