Marketing and PR Officer

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Job description

Job Description Job Title - Marketing and PR Officer Job Type - Permanent Career Level: Mid-level (3- 5 years of related experience) Educational Background: Bachelor’s degree in Marketing, Business Administration, or related field. Job Overview This document includes the job description as well as the tasks and responsibilities of the Marketing and PR Officer, who’ll lead all our marketing activities from social media and digital campaigns to traditional advertising and creative projects. Specific tasks and responsibilities for the position are as provided hereunder. Requirement: Proven 3-5 years of experience in marketing, sales, business development, or a similar role. Strong experience in B2B marketing, lead generation, customer relationship management, and closing deals. Ability to create marketing campaigns, generate business opportunities, and support revenue growth. Experience managing the sales cycle from prospecting to successful deal closure. Strong communication, presentation, negotiation, and problem-solving skills. Ability to understand technical products and communicate their value to customers. Positive attitude, strong work ethic, proactive mindset, and ownership mentality. Self-motivated, target-oriented, and able to work independently. Tasks and Responsibilities • Develop marketing strategies for the company as well as for the several projects it runs • Craft creative strategies for all marketing activities for both digital and traditional marketing mediums • Lead and oversee the implementation of the devised marketing and brand strategies by working closely with the members of the marketing department • Guide the day-to-day activities of the marketing team to ensure the timely execution of the expected deliverables • Prepare and manage monthly, quarterly, and annual budgets for the Marketing department, including ad and campaign costs • Set, monitor, and report on team goals by working with various departments within the company • Ensure the social media presences of the company and its projects are maintained and up on the effectiveness of ads, campaigns, and related activities using predetermined KPIs • Conduct market research studies to identify opportunities, ensure market visibility, reach new market segments, and expand market share • Ensure our brand message is strong and consistent across all channels and marketing efforts (like on social media, email campaigns, web pages, and promotional material) • Develop and execute public relations strategies to enhance the company’s reputation and strengthen relationships with key stakeholders • Build and maintain strong relationships with media outlets, journalists, and influencers to secure media coverage and enhance brand visibility • Manage crisis communication and develop strategies to protect and enhance the company’s public image • Oversee internal and external communications to ensure consistency in messaging across all platforms • Collaborate with cross-functional teams to ensure PR efforts align with overall marketing and business objectives • Analyze PR campaign performance and prepare reports to measure impact and effectiveness   How to apply Interesed applicants please send your cv and relevant documents to @recruitment@gheero.et Please use 'Applying for Marketing and PR Officer' for the subject of your application email. • Good Luck!