Senior Digital Marketing Director
Scraped from: Afriworket
Job description
Are you an ambitious , data-driven marketing leader ready to shape the future of digital engagement? SERI Skill Center is seeking a high-performing Senior Digital Marketing Director to take full ownership of our digital brand ecosystem. In this role, you will lead our digital strategy across all digital channels—from organic content and YouTube video pipelines to paid ad campaigns and SMS marketing. We are looking for a tech-savvy, highly organized team leader who thrives in a fast-paced environment and is driven to continuously adapt and align with our company's high-growth vision. Key Responsibilities Cross-Platform Content & YouTube Strategy Direct end-to-end organic content campaigns and maintain a dominant, consistent presence across all social media and digital platforms. Lead YouTube strategy , overseeing video production workflows, script alignment, and collaboration with video production teams and social media hosts. Drive top-of-funnel brand awareness through creative storytelling and multi-channel content engines. Technical Digital Marketing & SMS Operations Design and execute high-converting SMS marketing campaigns for direct customer engagement and retention. Hands-on management of paid ad campaigns (Meta Ads, Google Ads, LinkedIn, YouTube Ads) optimized for clear conversion metrics and high ROI. Leverage technical marketing tools, analytics platforms, and SEO/SEM best practices to optimize user funnels and track customer journeys. Leadership, Analytics & ReportingLead, mentor, and inspire our internal marketing, creative, and production teams toward shared KPIs. Analyze campaign data, generate actionable insights, and deliver comprehensive, organized performance reports to executive leadership. Maintain strict organizational workflows across multiple ongoing digital campaigns simultaneously. Requirements & QualificationsExperience & Leadership Experience: Minimum 2+ years of advanced experience in a digital marketing leadership role with proven team management success. Mindset: Fast learner with an adaptable growth mindset, ready to scale alongside our company vision. Technical & Marketing Competencies Multi-Channel Mastery: Demonstrated experience driving engagement across all platforms, specifically including YouTube channel management , Facebook, Instagram, LinkedIn, TikTok, and web platforms. SMS & Direct Marketing: Hands-on experience setting up, segmenting, and managing SMS marketing campaigns . Paid Ads & Organic Growth: Deep expertise balancing organic growth strategies with high-yield paid advertising execution. Technical Stack: Proficiency with digital analytics tools (Google Analytics, Meta Business Suite, Tag Manager, CRM integrations, and marketing automation software). Data-Driven: Strong capability in data analysis, reporting dashboards, and optimizing customer conversion funnels. Why Join SERI Skill Center? High Impact: Shape the digital presence of a leading skill development brand. Collaborative Culture: Work with a talented team of creators, producers, and marketers in an inspiring workspace. Long-Term Stability: Full-time, permanent position located in the heart of Addis Ababa.