Social Media Manager

Scraped from: Afriworket

Job description

Category: Sales and Marketing Location: Addis Abeba Career Level: Mid-Level Employment Type: Permanent Salary: NA Reports To: Marketing Manager/Supervisor Duty Summary: This role will be responsible for developing and executing our social media strategy, managing content planning and publishing, overseeing community engagement, coordinating content production, and ensuring consistent brand communication across all digital platforms. The position will also work closely with the creative team and sales department to maximize customer engagement and lead generation. Key Duties & Responsibilities Social Media Strategy •     Develop and implement the company's overall social media strategy. •     Create monthly and quarterly content calendars. •     Ensure brand consistency across all social media platforms. Content Planning & Management •     Plan, coordinate, and publish daily content. •     Work closely with graphic designers, videographers, and content creators. •     Ensure all content aligns with company campaigns and sales objectives. Community Management •     Monitor comments, messages, and customer inquiries. •     Respond to audience interactions professionally and promptly. •     Manage and safeguard the company's online reputation. Campaign Management •     Execute promotional campaigns for new projects. •     Coordinate social media activity during launches, exhibitions, and events. •     Promote special offers and sales campaigns. Performance Monitoring •     Track key metrics including reach, engagement rate, follower growth, video views, and leads generated. •     Prepare weekly and monthly performance reports. Team Coordination •     Coordinate with the Graphic Designer, Video Editor, Videographer, Digital Marketing Specialist, and Sales Team. Market Research •     Monitor competitors' social media activity. •     Identify emerging trends and opportunities. •     Recommend continuous improvements to content and strategy. Key Performance Indicators (KPIs) •     Monthly follower growth •     Engagement rate •     Content consistency •     Social media lead generation •     Customer response time •     Campaign performance •     Brand awareness