Social Media Specialist
Scraped from: Afriworket
Detailed Duties and Responsibilities • Develop, implement, and manage our social media strategy • Demonstrate a good understanding of how different social media platforms work + scheduling • Create customized content for different social media platforms (FB, Twitter, Instagram, TikTok, YouTube/Shorts) and own posting and commenting on these to boost viewership and engagement. • Summarize and share feedback with appropriate teams and provide trend analysis report to Management • Monitor Abbay Media’s + competitors’ Social Media pages and provide regular trend analysis reports • Run social media campaigns • Work with copywriters and designers to ensure content is informative and appealing • Collaborate with Marketing, Sales and Product Development teams • Monitor SEO and user engagement and suggest content optimization • Communicate with industry professionals and influencers via social media to create a strong network • Provide input in creating viral content in collaboration with creative team • Generate, Photo & Video Editing, publish and share engaging content daily • Create and Implement Social media growth strategy & implementation roadmap • Perform any other related tasks as asked by the Market Manager. Requirements and skills • 1+ year Experience with similar role • Strong Amharic + English Speaking and Writing • Excellent copywriting skills • Ability to deliver creative content (text, image and video) • Ability to demonstrate a strong understanding and working experience of SEO Optimization and Google Analytics • Knowledge of online marketing channels • Excellent communication skills • Analytical and multitasking skills NB :- Video editing skill is a plus.