Social Media Manager / Content Creator

Scraped from: Afriworket

Job description

We are looking for a creative, proactive, and digitally savvy social media manager/content creator to manage the day-to-day social media content and engagement activities for one of our client accounts. The successful candidate will be responsible for developing content ideas, creating and coordinating social media content, managing publishing schedules, monitoring platform performance, and ensuring that the client's online presence remains active, engaging, and aligned with the overall brand and communication strategy. This role will work closely with the account manager and graphic designer to plan and execute social media campaigns and content. Key Responsibilities • Develop and execute engaging social media content aligned with the client's brand and communication objectives. • Develop monthly and weekly content ideas, themes, and content calendars. • Write social media captions, copy, headlines, and other platform-specific content. • Create and coordinate content for platforms such as Instagram, Facebook, TikTok, LinkedIn, and other relevant channels . • Create short-form video and social media content, including Reels, TikToks, Stories, and other video formats. • Coordinate with the Graphic Designer to turn content ideas and briefs into creative visual assets. • Participate in content production, including basic photography, videography, and on-site content capture when required. • Manage and schedule social media posts according to the approved content calendar. • Monitor comments, messages, mentions, and general audience engagement. • Identify relevant trends, topics, sounds, formats, and content opportunities that can be adapted for the client's brand. • Track social media performance and prepare regular reports covering reach, engagement, followers, views, and other relevant KPIs. • Analyze content performance and recommend improvements based on audience behavior and platform insights. • Support the planning and execution of social media campaigns, promotions, events, and activations. • Maintain consistency in the client's tone of voice, messaging, and overall digital presence. • Stay up to date with social media trends, platform updates, and emerging content formats. Requirements • Bachelor's degree or diploma in Marketing, Communications, Journalism, Media, Public Relations, Digital Marketing, or a related field. • 1–3 years of relevant experience in social media management, content creation, digital communications, media, advertising, or a related role. • Demonstrated experience managing social media pages and creating engaging digital content. • Strong copywriting and storytelling skills. • Good understanding of major social media platforms and their content formats. • Experience creating short-form video content for TikTok, Instagram Reels, Facebook, or similar platforms . • Basic proficiency in tools such as Canva, CapCut, Adobe Premiere Pro, or similar content creation tools . • Strong understanding of social media trends and audience engagement. • Good organizational skills and the ability to manage multiple content tasks and deadlines. • Strong communication and collaboration skills. • Creative mindset with strong attention to detail. • Ability to work independently while taking direction from the Account Manager. • A portfolio or examples of previous social media/content work are required.